> ## Documentation Index
> Fetch the complete documentation index at: https://docs.theoptimizer.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Automation — All Available Rules

> All automation rule types available for Facebook campaigns in TheOptimizer — what actions you can automate, at which levels, and how they interact.

export const ArcadeVideoButton = ({id, title = "Watch interactive demo", label = "Watch Video"}) => {
  const [open, setOpen] = useState(false);
  return <div style={{
    display: 'inline-block'
  }}>
      <button type="button" onClick={() => setOpen(true)} style={{
    display: 'inline-flex',
    alignItems: 'center',
    gap: '8px',
    backgroundColor: '#3e47ec',
    color: '#ffffff',
    border: 'none',
    padding: '10px 18px',
    borderRadius: '8px',
    fontSize: '15px',
    fontWeight: '600',
    cursor: 'pointer'
  }}>
        <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="white">
          <polygon points="5,3 19,12 5,21" />
        </svg>
        {label}
      </button>

      {open && <div onClick={() => setOpen(false)} style={{
    position: 'fixed',
    top: 0,
    left: 0,
    width: '100%',
    height: '100%',
    backgroundColor: 'rgba(0, 0, 0, 0.85)',
    zIndex: 9999999,
    display: 'flex',
    alignItems: 'center',
    justifyContent: 'center'
  }}>
          <div onClick={e => e.stopPropagation()} style={{
    width: '90%',
    maxWidth: '1100px',
    aspectRatio: '16 / 9',
    borderRadius: '12px',
    overflow: 'hidden',
    position: 'relative'
  }}>
            <iframe src={`https://demo.arcade.software/${id}?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true`} title={title} frameBorder="0" loading="lazy" allowFullScreen allow="clipboard-write" style={{
    width: '100%',
    height: '100%',
    border: 'none',
    colorScheme: 'light'
  }} />
          </div>

          <button type="button" onClick={() => setOpen(false)} style={{
    position: 'fixed',
    top: '20px',
    right: '24px',
    background: 'rgba(255,255,255,0.15)',
    border: 'none',
    color: '#ffffff',
    fontSize: '24px',
    lineHeight: 1,
    width: '40px',
    height: '40px',
    borderRadius: '50%',
    cursor: 'pointer',
    display: 'flex',
    alignItems: 'center',
    justifyContent: 'center'
  }}>
            ✕
          </button>
        </div>}
    </div>;
};

export const ArcadePopoutModal = ({id, title = "Interactive demo"}) => {
  const [isPopout, setIsPopout] = useState(false);
  const iframeRef = useRef(null);
  useEffect(() => {
    function onArcadeIframeMessage(e) {
      if (e.origin !== 'https://demo.arcade.software' || !e.isTrusted) return;
      if (!iframeRef.current || !iframeRef.current.contentWindow) return;
      if (e.data.event === 'arcade-init') {
        iframeRef.current.contentWindow.postMessage({
          event: 'register-popout-handler'
        }, '*');
      }
      if (e.data.event === 'arcade-popout-open') {
        setIsPopout(true);
      }
      if (e.data.event === 'arcade-popout-close') {
        setIsPopout(false);
      }
    }
    window.addEventListener('message', onArcadeIframeMessage);
    return () => window.removeEventListener('message', onArcadeIframeMessage);
  }, []);
  return <div style={{
    position: 'relative',
    paddingBottom: 'calc(54.4737% + 41px)',
    height: 0,
    width: '100%'
  }}>
      <iframe ref={iframeRef} src={`https://demo.arcade.software/${id}?embed&embed_mobile=tab&embed_desktop=modal&show_copy_link=true`} title={title} frameBorder="0" loading="lazy" allowFullScreen allow="clipboard-write" style={{
    position: isPopout ? 'fixed' : 'absolute',
    top: 0,
    left: 0,
    width: '100%',
    height: '100%',
    zIndex: isPopout ? 9999999 : 'auto',
    colorScheme: 'light'
  }} />
    </div>;
};

TheOptimizer's automation engine runs against your Facebook campaigns on a schedule you define. Each rule evaluates a set of conditions and fires a specific action — or sends an alert — when those conditions are met. This page covers all the action types available for Facebook and how they work.

## Rule Levels

Facebook rules can operate at three levels of your campaign hierarchy:

| Level            | What it acts on                            | Common use                                                 |
| ---------------- | ------------------------------------------ | ---------------------------------------------------------- |
| **Campaign**     | The entire campaign                        | Pause on sustained losses, scale budget across all ad sets |
| **Ad Set**       | Individual ad sets (the most common level) | Real-time pausing, budget scaling, bid adjustments         |
| **Ad (Content)** | Individual ads/creatives                   | Pause underperforming variants, reactivate recovered ones  |

Most rules are written at the **ad set** level. Ad sets are the most actionable unit on Facebook — they control audience, budget, and delivery, and they can be independently paused or scaled without touching the rest of the campaign.

***

## Available Actions

### Pause / Start

| Action         | Level    | Description                              |
| -------------- | -------- | ---------------------------------------- |
| Pause Campaign | Campaign | Stops delivery on the entire campaign    |
| Start Campaign | Campaign | Resumes a paused campaign                |
| Pause Ad Set   | Ad Set   | Stops delivery on a specific ad set      |
| Start Ad Set   | Ad Set   | Resumes a paused ad set                  |
| Pause Content  | Ad       | Stops delivery on a specific ad/creative |
| Start Content  | Ad       | Resumes a paused ad/creative             |

Pause rules are the most common in the dataset — 1,025 of 2,940 analysed rules pause ad sets. They are typically combined with spend thresholds or CPA conditions to stop losses before they compound.

### Budget Changes

| Action          | Level              | Description                                     |
| --------------- | ------------------ | ----------------------------------------------- |
| Increase Budget | Campaign or Ad Set | Increase budget by a fixed amount or percentage |
| Decrease Budget | Campaign or Ad Set | Decrease budget by a fixed amount or percentage |
| Set Budget      | Campaign or Ad Set | Set budget to a specific value                  |

Budget rules are typically triggered by ROI or CPA thresholds. Use percentage increases for proportional scaling; use fixed amounts for large-budget campaigns where percentage increases would be too aggressive.

### Bid Changes

| Action       | Level  | Description                                             |
| ------------ | ------ | ------------------------------------------------------- |
| Increase Bid | Ad Set | Increase the ad set bid by a fixed amount or percentage |
| Decrease Bid | Ad Set | Decrease the ad set bid by a fixed amount or percentage |
| Set Bid      | Ad Set | Set the bid to a specific value                         |

Bid adjustments are less common than budget changes (133 of 2,940 analysed rules). They are most effective when combined with strict ROI gates and Facebook pixel confirmation — bid up only when the algorithm has enough data to use the increased bid effectively.

### Clone (Duplicate)

| Action        | Level    | Description                                |
| ------------- | -------- | ------------------------------------------ |
| Copy Ad Set   | Ad Set   | Duplicates a winning ad set into a new one |
| Copy Campaign | Campaign | Duplicates a winning campaign              |

Cloning rules are intentional scaling tools, not accident triggers. They are typically scheduled to run every few days to avoid fragmenting budgets across too many copies at once.

### Alert Only

| Action | Level | Description                                                    |
| ------ | ----- | -------------------------------------------------------------- |
| Alert  | Any   | Sends a notification without taking any action on the campaign |

Alert-only rules are useful for monitoring conditions you want to review manually before acting — for example, detecting a tracking discrepancy between Facebook Results and tracker conversions.

***

## Available Condition Metrics

### Spend & Budget

* **Amount Spent** — total spend in the selected time window
* **Daily Budget** — the current daily budget allocation (supports dynamic comparisons like "80% of Daily Budget")
* **Traffic Source CPA** — cost per acquisition as reported by Facebook

### Tracker Metrics (from your connected tracking platform)

* **Tracker Conversions** — conversions reported by your tracker
* **Tracker CPA** — cost per acquisition from your tracker
* **Tracker ROI** — return on investment from your tracker
* **Tracker Revenue** — revenue reported by your tracker
* **Tracker EPC** — earnings per click from your tracker

### Facebook-Native Metrics

* **Facebook Results** — conversions recorded by the Facebook pixel
* **Avg. CPC** — average cost per click
* **CPM** — cost per thousand impressions
* **CTR** — click-through rate
* **Frequency** — average number of times each person has seen your ad
* **Video Average Play Time** — average seconds of video watched (for video ads)

### Campaign Properties

* **Campaign Created At** — the date the campaign was created (useful for protecting new campaigns from premature pausing)
* **Campaign Status** — current status (Active, Paused)
* **Ad Set Status** — current status of the ad set
* **Campaign.payout** — your configured payout for the campaign (enables rules like "CPA > 140% of Campaign.payout")

### Time Conditions

* **Hour of Day** — trigger rules only during specific hours (e.g., pause at 22:00, resume at 08:00)
* **Day of Week** — trigger rules only on specific days

***

## Data Intervals

Rules evaluate conditions over a time window you choose:

| Interval         | Best for                                                                    |
| ---------------- | --------------------------------------------------------------------------- |
| **Today**        | Real-time guardrails — stop a bad ad set before it bleeds your daily budget |
| **Last 2 days**  | Short-term trend detection without single-day noise                         |
| **Last 3 days**  | The standard scaling window — enough data, responsive enough to act         |
| **Last 7 days**  | Weekly performance assessment — cut or scale on proven patterns             |
| **Last 14 days** | Sustained performance analysis                                              |
| **Last 30 days** | Long-term campaign health checks                                            |

53% of Facebook rules analysed use **Today** as the data interval — real-time monitoring is the dominant pattern on this platform.

***

## Scheduling

Rules can be scheduled to run:

* **Immediately** (as soon as conditions are met, evaluated every few minutes)
* **Every N hours** (e.g., every 2 hours)
* **Once daily** at a specified time
* **On specific days** of the week

Immediate execution is typical for loss-protection rules. Daily scheduling is typical for budget scaling. Cloning rules typically run every 3 days.

***

## Popular Rule Patterns

For ready-to-use rule templates with specific conditions and thresholds, see [Popular Rules — Facebook](/ad-networks/facebook/automation/popular-rules). That page covers 23 proven patterns across same-day guardrails, budget scaling, CPA optimisation, reactivation, bid adjustments, and creative rotation.