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Notification settings decide where TheOptimizer reaches you when something happens: a rule fires, an ad account stops syncing, or the platform spots something worth acting on. You configure them under Settings → Notifications.

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In-app notifications

TheOptimizer surfaces notifications inside the app, in the notification area of the top bar. Anything affecting a connected integration — a restricted ad account, an expired token, missing API permissions, a failed sync — appears there as soon as it is detected, with a badge on unread items. This is on by default and needs no setup. It exists because integration problems fail quietly: the dashboard keeps showing the last numbers it successfully pulled, so a broken connection can go unnoticed for days while rules run against stale data. Open the panel to see the full list. Selecting a notification expands it to show which integration or ad account is affected and what went wrong, so you can go straight to the connection that needs attention instead of checking each integration in turn. Notifications can be cleared once you have dealt with them.
Clear the notification panel before you read performance numbers, not after. If an integration stopped syncing, the metrics you are about to optimize against are incomplete — and you would be tuning rules based on data that never arrived.
Issues that appear in the app are also available as the Account Issues alert, so you can have the same problems pushed to email, Slack, or Telegram using the destinations below.

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Where else alerts are delivered

Alerts are delivered to destinations, and destinations are grouped by channel. Each channel holds several destinations — five on most accounts — so you can send rule alerts to your own inbox, account problems to a shared Slack channel, and everything to your phone over Telegram — all at the same time.

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The three alert types

Every destination has its own alert selection. These are the alerts you can choose from:
A destination with no alerts selected receives nothing. If a teammate reports that Slack has gone quiet, check the alert selection on that destination before looking anywhere else.

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Connect a destination

1

Open the wizard

Go to Settings → Notifications. With nothing connected yet, the page shows a Never miss an alert screen with a tile for each channel — click the one you want. Otherwise use the Add button on the channel card you want to extend, or Add Email / Add Slack / Add Telegram on a card that is still empty.
2

Choose the channel

Pick Email, Slack, or Telegram. A channel that has used all of its slots shows Limit reached and cannot be selected until you remove a destination.
3

Configure it

What you fill in depends on the channel — see the tabs below.
4

Select the alerts

Under Send these alerts here, tick the alerts this destination should receive, then click Add destination.
Enter a Name to identify the destination later (for example, On-call inbox) and the Email address that should receive the alerts.The address does not have to be your login email — a shared team inbox or an alias works just as well.
The same email address, Slack channel, or Telegram chat cannot be added twice within a channel. If a destination already exists, adjust its alert selection instead of adding a duplicate.

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Manage existing destinations

Each channel card lists its destinations and shows how many of the allowed slots are in use — for example, 2/5 connected. Every destination row offers: Changes save as you make them — there is no separate save step.
Pausing a destination is almost always better than removing it. The toggle keeps the alert selection intact, so switching alerts back on is a single click instead of a trip back through the wizard.

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A setup that works well

If you run rules across several ad accounts, this split keeps the noise manageable:
  • Rule Executed → Slack, in a channel the whole team watches. Rule activity is the highest-volume alert and reads best as a running feed.
  • Account Issues → email, to whoever owns the integrations. These need someone to actually fix something, so they deserve an inbox.
  • Smart Notifications → Telegram, on your own phone. They are suggestions, not emergencies, and they are useful to skim.