Ad network
The first control on the toolbar picks the ad network. Choose All ad networks to report across every connected ad network at once, or pick a single network to report on it alone. A single network unlocks that network’s own levels — ad sets, ads, sites, widgets and so on — as breakdowns. All ad networks keeps to what every network has in common: ad networks, ad accounts, campaigns and time. Changing the network resets the breakdown to its starting point: Ad network for All ad networks, Ad account for a single network. If you haven’t connected an ad network yet, the page asks you to connect one and links to Integrations.Ad accounts
Next to the ad network, the ad account picker narrows the report to the accounts you choose. It’s the same picker as the Ad Accounts filter in the Campaign Manager:
- Search for accounts by name and tick the ones you want, or tick Select All
- Under Filter ad account by tags, pick a tag to select every account that carries it — including the currency and timezone tags every account gets automatically
- Click Filter to apply
Breakdown
The breakdown decides what each row of the report is.
Group by
Grouping buckets the rows into expandable groups, each with its own subtotal. The options depend on the breakdown — for example, you can group campaigns by Ad account, Status or Tag, or group days by Ad account to get one daily trend per account. Grouping has its own page: Group rows.Filters
Click Add filter to open the filter bar under the toolbar, then type in Filter or search… to add conditions. It’s the same filter builder you use in the Campaign Manager — see Navigation and filtering for how conditions work. Click Done to close it. Once a report has filters, the button reads Filters with a count of how many apply. Click it to see, change or remove them.Date range
Use the date picker on the right of the toolbar to set the period the report covers. The refresh button next to it reloads the numbers without changing anything else. When you save a report with a relative range such as Last 14 days, it stays relative — the report always shows the latest 14 days when you open it. A custom range stays fixed to the dates you picked.Currency
If your ad accounts and connected trackers use more than one currency, a currency control appears next to the date range and reads Mixed currencies. Under Show amounts in, pick a currency to convert every spend and revenue amount in the report into it — the control then reads, for example, In USD. Conversions use today’s exchange rate for every day in the range. Pick Each ad account’s own currency to go back. While amounts stay in each account’s own currency, totals that add up different currencies are marked with *. The control only lists the currencies your own accounts and trackers use. If everything you have is in one currency, it doesn’t appear at all. See Multiple currencies for how currencies work elsewhere in TheOptimizer.The chart
The chart sits above the table and compares the rows you pick.
- Pick rows — tick the checkbox on a table row to add it to the chart. The first five rows are picked for you when the report loads, and you can chart up to five at a time
- Pick metrics — click a metric chip at the top of the chart to swap it for another metric — you can search the list — or choose None to remove it. Click + Add metric to add one. You can also click the circle in a metric’s column header: it turns into the metric’s number on the chart. New reports start with Amount spent and Impressions
- Bar chart — the default, picked with the icons at the top-right of the chart. Compares the picked rows side by side, with up to four metrics
- Line chart — plots each picked row day by day across the date range, with up to two metrics
- Hide the chart — click the eye icon at the top-left of the chart to collapse it and give the table more room. Click Show chart to bring it back
The table
The table shows one row per breakdown item — or one row per group, when a grouping is active — with a pinned totals row at the bottom. The first column stays in place while you scroll sideways.
- No rows match your filters — click Clear filters to remove them, or Edit filters to adjust them
- Nothing to report for these dates — click Show last 30 days (or Show last 90 days) to widen the date range in one step
- Sort — click a column header to sort by it, and again to reverse the order
- Expand groups — click the arrow on a group row to show the rows inside it
- Ad previews — at ad level, rows and chart labels show the ad’s thumbnail. Hover a thumbnail in the table to preview the full ad. Ads without an image show a placeholder
Columns
Click Columns to choose which metrics appear and in what order. Metrics are grouped into Traffic Source Metrics, Tracker Metrics and Custom Metrics — tick the ones you want, drag them into order under Columns Order, then click Apply. The choice is saved with the report, and any custom metrics you’ve defined are available here too.Heatmap
Heatmap shades every value that beats its column’s average — the further past it, the stronger the shade — so outliers stand out at a glance. For most metrics that means higher than average. For cost-per metrics such as CPA, CPC and CPM it means lower, since a cheaper result is the better one. Spend columns shade by size, to show where the money goes. It starts on Emerald. Choose another color (Sky, Amber or Violet), or Off to turn it off — the menu previews each color’s shades.
Export
Click Export, choose CSV (.csv) or Excel (.xlsx), then click Export again. The dialog shows how many rows the file will contain, and the file lands in your browser’s downloads folder, named after the report and the day you exported it. You can also export from the arrow next to the Save button, under Export….
Related
Group rows
Group by tags, ad account attributes, or your own custom groups.
Save and manage reports
Save what you’ve built and come back to it later.