Step 1 — Connect your accounts
Connect Facebook
Authorize TheOptimizer with a Business profile, Personal profile, or Access Token.
Manage ad accounts & profiles
Enable, disable, tag, and assign profiles to the accounts you sync.
Troubleshoot the connection
Fix sync gaps, permission errors, and disconnected accounts.
Step 2 — Automate your optimization
How Facebook automation works
What you can automate on Facebook and how rules run around the clock.
Popular Facebook rules
Ready-to-copy rules from thousands of real Facebook campaigns.
Step 3 — Launch campaigns at scale
Mass Campaign Launcher
Build and publish Facebook campaigns in bulk — variations, multi-account, and more.
Clone campaigns, ad sets & ads
Duplicate existing structures with new budgets, audiences, or creatives.
Shared tools you’ll use
These work the same for Facebook as for every other network:Campaign Manager
Monitor and act on all your Facebook campaigns, ad sets, and ads from one table.
Automation engine
The rules engine, rule chains, templates, and Smart Lists in depth.
Creative Library
Track creative performance and reuse winning assets in the launcher.
Logs
See every automated action TheOptimizer takes on your account.