Connecting Ad Networks

Ad networks are the primary source of campaign data and the target of all automation actions. TheOptimizer pulls spend, impressions, clicks, and conversion data from your connected ad networks, and sends back any actions your rules trigger — pausing campaigns, adjusting budgets, and so on.

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Supported Ad Networks

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Auth Methods

OAuth (Facebook, Google Ads, TikTok) — you log in directly with your social account. TheOptimizer stores a token after the OAuth flow completes. Tokens expire when you change your account password, the ad network detects suspicious activity, or security settings change. When a token expires, re-authentication is required. API credentials (all other networks) — you enter an API key and secret provided by the ad network. These credentials do not expire unless you regenerate them in the ad network.

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Connecting an Ad Network

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OAuth Networks (Facebook, Google Ads, TikTok)

For the full Facebook-specific setup guide — including Page selection, Business Manager access, and troubleshooting — see Connect Facebook.

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API Credential Networks (Taboola, Outbrain, MGID, and others)

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Managing Ad Accounts

Once an ad network is connected, click on the integration to see the list of associated ad accounts. Enable / disable accounts — use the ON/OFF toggle to pause syncing for a specific account. Pausing stops TheOptimizer from syncing data and running automation on that account but retains all historical data. Archive accounts — archiving goes further than disabling. An archived ad account is fully hidden from the system: it no longer appears in dropdown selectors, filters, or the Campaign Creator, and TheOptimizer stops all processing — no data sync, no automation rules, no campaign visibility. Use this to permanently retire accounts you no longer want visible anywhere in the platform. Archived accounts can be restored at any time by filtering for archived accounts and using the Unarchive bulk action. Both single-account and bulk archiving are supported. To archive a single account, hover its row and click the Archive inline action. To archive multiple accounts, select their checkboxes and click Archive in the bulk action bar that appears at the bottom. To view and unarchive archived accounts, use the Filters → Archived filter to surface them, then select and unarchive via the bulk action bar. Assign ad accounts to profiles — each ad account uses one profile (the login or API credentials that TheOptimizer uses to access it). Ad account-to-profile assignments are managed from the Profiles panel: click Manage Ad Accounts on any profile card to open an assignment dialog where you can add or remove accounts from that profile. You can also reassign a single account directly from the ad accounts table by hovering its row and clicking Edit. Add tags — tag ad accounts for organisation (by client, brand, vertical, or team) to make filtering and management easier across large account lists. Some tags (timezone, currency) are applied automatically. Customise tracker connections per account — link a different tracker, pause the tracker connection, or edit the tracking template for a specific ad account without affecting other accounts in the same integration.

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Managing Profiles

A profile is the authentication credential TheOptimizer uses to access an ad network — either an OAuth token (Facebook, Google Ads, TikTok) or an API key/secret (all others). Multiple profiles — you can add multiple profiles to a single ad network integration. This supports team management (each team member’s own profile), backup access, and accounts under different logins. Syncing new accounts — when you add a new ad account to a network you are already connected to, sync from your profile management settings to pull the new account in without going through the full connection flow again. Re-authentication — OAuth tokens expire when you change your account password, the ad network flags suspicious activity, or security settings change. When this happens, TheOptimizer can no longer sync data or run automation for affected accounts. Re-authenticating refreshes the token without losing any account history or automation settings.