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TheOptimizer supports three ways to connect Facebook. Choose the one that matches your setup:
Connect Facebook — choose Business profile, Personal profile, or Access Token

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Connect with a Business or Personal Profile

1

Open the Integrations page

From the left-hand navigation menu, go to Integrations. Find the Facebook card and click Connect →.
2

Choose your profile type

A dialog appears asking how you want to connect. Select Business profile (recommended) or Personal profile, then click Continue with Facebook. You will be redirected to Facebook to complete the authorisation.
3

Authorise Pages Access

Facebook will ask which Pages you want TheOptimizer to access.
Select “Opt in to all current and future Pages.” This grants access to any Pages you create in the future, so you won’t need to re-authorise every time you launch a new campaign under a new Page.
4

Authorise Business Manager Access

Facebook will ask which Business Managers to include. Select the Business Manager that contains the ad accounts you want to manage in TheOptimizer, then click Continue.
If you manage multiple Business Managers, you can connect them all at once — select each one that contains ad accounts you want TheOptimizer to access.
5

Review Permissions and Complete

Facebook will show a summary of the permissions being granted. These permissions allow TheOptimizer to read campaign performance data and make changes (pause campaigns, adjust budgets, etc.) on your behalf. Review them and click Confirm to complete the authorisation.
6

Connection Confirmed

TheOptimizer shows a confirmation screen with the number of ad accounts added and the integration name.Initial sync takes up to 20–30 minutes. After connection, TheOptimizer starts pulling your campaign data. Campaigns and ads may not appear immediately — this is expected. Give it up to half an hour before troubleshooting.From this screen, you can also click Connect Tracker to link a tracking platform to your Facebook integration right away. You can also do this later from the Integrations page.

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Connect with an Access Token

Use this option when you want to connect using a System User access token generated directly from Meta Business Suite. This gives you full control over which permissions are included and is not subject to standard OAuth token expiry tied to a personal login.
Connect Facebook using an Access Token — Token Name and Access Token fields
1

Generate a System User access token in Meta Business Suite

In Meta Business Suite, go to Business Settings → System Users. Select or create a System User with admin access, assign the ad accounts you want TheOptimizer to manage, then generate an access token with the following permissions:
  • pages_show_list
  • ads_management
  • ads_read
  • business_management
  • pages_read_engagement
  • public_profile
Copy the generated token — it will only be shown once.
2

Select Access Token in the Connect dialog

In TheOptimizer, go to Integrations → Facebook → Connect →. In the profile type dialog, click Advanced — Use Access Token.
3

Enter a Token Name and paste the token

Give the connection a recognisable name (e.g., “Production Token” or “Agency Token”), paste your access token, and click Save.
4

Connection Confirmed

TheOptimizer validates the token and pulls in the ad accounts the System User has access to. Initial sync takes up to 20–30 minutes.
System User tokens generated in Meta Business Suite do not expire on password changes and are not tied to any individual’s personal Facebook account, making them significantly more stable for long-running integrations.

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What Permissions Are Granted

TheOptimizer requests the following Facebook permissions regardless of connection method: TheOptimizer does not request permission to post to your Pages, access your personal messages, or take any actions outside of ad account management.

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Connecting Multiple Facebook Profiles

You can connect multiple Facebook profiles to the same Facebook integration — whether Business profiles, Personal profiles, or Access Tokens. This supports teams where each member manages their own set of accounts, and provides backup access if a primary profile gets restricted. To add a second profile, go to Integrations → Facebook and click Add Profile (or the Connect new profile card in the profiles panel). Complete the same connection flow with the additional login or token. See Manage Ad Accounts & Profiles for how to assign ad accounts to profiles and manage the relationship between them.

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Custom Events

Beyond the standard Facebook events, TheOptimizer can import any custom event — and its revenue — from your Facebook integration. Sync them from the Custom Events tab inside the integration, and use them in reporting, as conditions in rules, and in custom metrics. See Custom Events for the full setup.

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Next Steps