Open the Integrations page
From the left-hand menu, go to Integrations. Find the Google Ads card and click Connect →.
Authorise access
You will be redirected to Google’s authorisation screen. Sign in with the Google account that has access to your Google Ads Manager Account (MCC). If you manage multiple MCCs, connect with the account that has the broadest access.
Review permissions and complete
Google will display a summary of the permissions being requested. These allow TheOptimizer to read your campaigns, ad groups, and ads, and to manage bids and budgets via the Google Ads API. Review the permissions and click Allow to complete the authorisation.
Connection confirmed
TheOptimizer shows a confirmation screen once the connection is established. Initial sync takes up to 20–30 minutes. Your campaigns and ads may not appear immediately — this is expected. Give it up to half an hour before troubleshooting.
If your MCC contains multiple child accounts, all of them will be pulled in and listed under this integration after the initial sync.
What Permissions Are Granted
TheOptimizer requests the following Google Ads permissions:- Read campaigns, ad groups, and ads — retrieve your campaign structure and creative data
- Read performance statistics — access impressions, clicks, spend, and conversion metrics
- Manage bids and budgets — update keyword bids, campaign budgets, and ad group CPC/CPM values via the Google Ads API
Next Steps
- Connect a tracking platform to bring conversion and revenue data into your campaign reports