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Taboola is one of the largest native advertising platforms, delivering content recommendations across a global network of premium publishers. It is widely used by performance marketers running native campaigns for lead generation, e-commerce, and content monetisation. Taboola connects via API credentials — you generate a Client ID and Client Secret from the Taboola Backstage settings and paste them into TheOptimizer.

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Where to Find Your API Credentials

Log in to Taboola Backstage → click your account name → My Account → go to API Management → generate your Client ID and Client Secret. Copy both values before closing the page.

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Connecting to TheOptimizer

1

Open the Integrations page

From the left-hand menu, go to Integrations. Find the Taboola card and click Connect →.
2

Enter Your API Credentials

Enter the credentials requested:
  • Integration name — a descriptive label for this connection (e.g. “Taboola – Main Account”).
  • Client ID — paste the Client ID from Taboola Backstage.
  • Client Secret — paste the Client Secret from Taboola Backstage.
Give the integration a descriptive name so it’s easy to identify if you manage multiple accounts.
Taboola connection form in TheOptimizer
3

Connection confirmed

Once credentials are accepted, TheOptimizer begins syncing your campaign data. Initial sync takes up to 20–30 minutes.
If you have multiple ad accounts under this network, they will all be pulled in and listed under this integration after the initial sync.

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Next Steps

  • Connect a tracking platform to bring conversion and revenue data into your campaign reports