Assertive Yield Metrics Reference

Assertive Yield tracks a wide range of programmatic revenue metrics. Below is the complete list of metrics available in TheOptimizer when Assertive Yield is connected, along with the corresponding Assertive Yield metric name and formula where applicable.

Some metrics are calculated metrics derived from raw data rather than reported directly by Assertive Yield. Formulas are provided where relevant.

Clicks & Sessions

TheOptimizer Metric	Assertive Yield Metric	Formula
AY Clicks	Clicks	`clicks`
Clicks Bounced	Clicks Bounced	`clicksBounced`
Clicks Returned	Clicks Returned	`clicksReturned`
AY New Sessions	New Sessions	`session_starts`
AY Sessions	Sessions	`sessions`
AY Page Views	PageViews	`pageViews`
PageViews per Session	PageViews per Session	`pageViews / sessions`

Impressions

TheOptimizer Metric	Assertive Yield Metric	Formula
AY Impressions	Impressions	`impressions`
D Impressions	D Impressions (Direct)	`direct_impressions`
DA Impressions	DA Impressions (Dynamic Allocation)	`dynamicAllocation_impressions`
DA Predicted Impressions	DA Predicted Impressions	`dynamicAllocation_predicted_impressions`
PB Lost Impressions	Prebid Lost Impressions	`prebid_lost_impressions`
PB Won Impressions	Prebid Won Impressions	`prebid_won_impressions`
P Impressions	Programmatic Impressions	`prebid_won_impressions + dynamicAllocation_impressions`
Nativo Impressions	Nativo Impressions	`nativo_impressions`
AY First Five Indicator	First Five Indicator	—
AY Viewable	Viewable	`viewable`
AY Line Item Revenue	Line Item Revenue	`lineItem_revenue`

Revenue

TheOptimizer Metric	Assertive Yield Metric	Formula
Revenue	Assertive Yield Revenue	`prebid_won_revenue + dynamicAllocation_revenue + direct_revenue`
D Revenue	Direct Revenue	`direct_revenue`
DA Revenue	Dynamic Allocation Revenue	`dynamicAllocation_revenue`
DA Predicted Revenue (Client)	DA Predicted Revenue (Client)	`dynamicAllocation_predicted_revenue / 1000`
DA Predicted Revenue (Server)	DA Predicted Revenue (Server)	`dynamicAllocation_predicted_revenue_server / 1000`
DA Revenue with Forecast	DA Revenue with Forecast	`dynamicAllocation_revenue_with_forecast`
DA Revenue with Forecast (Client)	DA Revenue with Forecast (Client)	`dynamicAllocation_revenue_with_forecast_client`
PB Revenue	Prebid Revenue	`prebid_revenue`
PB Lost Revenue	Prebid Lost Revenue	`prebid_lost_revenue`
PB Won Revenue	Prebid Won Revenue	`prebid_won_revenue`
P Revenue	Programmatic Revenue	`prebid_won_revenue + dynamicAllocation_revenue`
P Revenue with DA Forecast	P Revenue with DA Forecast	`prebid_won_revenue + dynamicAllocation_revenue_with_forecast`
Revenue with DA Forecast	Revenue with DA Forecast	`prebid_won_revenue + dynamicAllocation_revenue_with_forecast + direct_revenue`
Nativo Revenue	Nativo Revenue	`nativo_revenue`
AY Line Item Revenue	Line Item Revenue	`lineItem_revenue`

RPM (Revenue Per Mille)

TheOptimizer Metric	Assertive Yield Metric	Formula
RPM	RPM	`revenue / impressions * 1000`
RPM with DA Forecast	RPM with DA Forecast	`revenue_with_forecast / impressions * 1000`
D RPM	Direct RPM	`direct_revenue / direct_impressions * 1000`
DA RPM	Dynamic Allocation RPM	`dynamicAllocation_revenue / dynamicAllocation_impressions * 1000`
PB RPM	Prebid RPM	`prebid_revenue / impressions * 1000`
PB Lost RPM (PBL RPM)	Prebid Lost RPM	`prebid_lost_revenue / prebid_lost_impressions * 1000`
PB Won RPM (PBW RPM)	Prebid Won RPM	`prebid_won_revenue / prebid_won_impressions * 1000`
P RPM	Programmatic RPM	`programmatic_revenue / programmatic_impressions * 1000`
NTV RPM	Nativo RPM	`nativo_revenue / nativo_impressions * 1000`

Session RPM

TheOptimizer Metric	Assertive Yield Metric	Formula
Session RPM	Session RPM	`revenue / sessions * 1000`
Session RPM with DA Forecast	Session RPM with DA Forecast	`revenue_with_forecast / sessions * 1000`
D Session RPM	Direct Session RPM	`direct_revenue / sessions * 1000`
DA Session RPM	Dynamic Allocation Session RPM	`dynamicAllocation_revenue / sessions * 1000`
DA Session RPM with Forecast	DA Session RPM with Forecast	`dynamicAllocation_revenue_with_forecast / sessions * 1000`
PB Session RPM	Prebid Session RPM	`prebid_revenue / sessions * 1000`
PBL Session RPM	Prebid Lost Session RPM	`prebid_lost_revenue / sessions * 1000`
PBW Session RPM	Prebid Won Session RPM	`prebid_won_revenue / sessions * 1000`
P Session RPM	Programmatic Session RPM	`programmatic_revenue / sessions * 1000`
P Session RPM with Forecast	Programmatic Session RPM with Forecast	`programmatic_revenue_with_forecast / sessions * 1000`
NTV Session RPM	Nativo Session RPM	`nativo_revenue / sessions * 1000`

PageView RPM

TheOptimizer Metric	Assertive Yield Metric	Formula
PageView RPM	PageView RPM	`revenue / pageViews * 1000`
D PageView RPM	Direct PageView RPM	`direct_revenue / pageViews * 1000`
DA PageView RPM	Dynamic Allocation PageView RPM	`dynamicAllocation_revenue / pageViews * 1000`
PB PageView RPM	Prebid PageView RPM	`prebid_revenue / pageViews * 1000`
PBL PageView RPM	Prebid Lost PageView RPM	`prebid_lost_revenue / pageViews * 1000`
PBW PageView RPM	Prebid Won PageView RPM	`prebid_won_revenue / pageViews * 1000`
P PageView RPM	Programmatic PageView RPM	`programmatic_revenue / pageViews * 1000`
NTV PageView RPM	Nativo PageView RPM	`nativo_revenue / pageViews * 1000`

Value-RPM (Viewability-Adjusted)

Value-RPM metrics apply a viewability multiplier to RPM figures to give a quality-adjusted revenue estimate.

TheOptimizer Metric	Assertive Yield Metric	Formula
Value-RPM	Value RPM	`rpm * viewability`
Session Value-RPM	Session Value-RPM	`session_rpm * viewability`
PageView Value-RPM	PageView Value-RPM	`pageView_rpm * viewability`
D Value-RPM	Direct Value-RPM	`direct_rpm * viewability`
D Session Value-RPM	Direct Session Value-RPM	`direct_session_rpm * viewability`
D PageView Value-RPM	Direct PageView Value-RPM	`direct_pageView_rpm * viewability`
DA Value-RPM	Dynamic Allocation Value-RPM	`dynamicAllocation_rpm * viewability`
DA Session Value-RPM	Dynamic Allocation Session Value-RPM	`dynamicAllocation_session_rpm * viewability`
DA PageView Value-RPM	Dynamic Allocation PageView Value-RPM	`dynamicAllocation_pageView_rpm * viewability`
PB Value-RPM	Prebid Value-RPM	`prebid_rpm * viewability`
PB Session Value-RPM	Prebid Session Value-RPM	`prebid_session_rpm * viewability`
PB PageView Value-RPM	Prebid PageView Value-RPM	`prebid_pageView_rpm * viewability`
PBL Value-RPM	Prebid Lost Value-RPM	`prebid_lost_rpm * viewability`
PBL Session Value-RPM	Prebid Lost Session Value-RPM	`prebid_lost_session_rpm * viewability`
PBL PageView Value-RPM	Prebid Lost PageView Value-RPM	`prebid_lost_pageView_rpm * viewability`
PBW Value-RPM	Prebid Won Value RPM	`prebid_won_rpm * viewability`
PBW Session Value-RPM	Prebid Won Session Value-RPM	`prebid_won_session_rpm * viewability`
PBW PageView Value-RPM	Prebid Won PageView Value-RPM	`prebid_won_pageView_rpm * viewability`
P Value-RPM	Programmatic Value-RPM	`programmatic_rpm * viewability`
P Session Value-RPM	Programmatic Session Value-RPM	`programmatic_session_rpm * viewability`
P PageView Value-RPM	Programmatic PageView Value-RPM	`programmatic_pageView_rpm * viewability`

Win Rates & Ratios

TheOptimizer Metric	Assertive Yield Metric	Formula
Viewability	Assertive Yield Viewability	`viewable / impressions`
D Win Rate	Direct Win Rate	`direct_impressions / impressions`
DA Win Rate	Dynamic Allocation Win Rate	`dynamicAllocation_impressions / impressions`
PB Win Rate	Prebid Win Rate	`prebid_won_impressions / impressions`
P Win Rate	Programmatic Win Rate	`programmatic_impressions / impressions`
AY CTR	CTR %	`clicks / impressions * 100`
AY Miss-Click Rate	Miss-Click Rate	`clicksBounced / clicks`
Click-Leave Rate	Click-Leave Rate	`(clicks - clicksReturned) / clicks`
AY Ads Per Pageview	Ads per PageView	`impressions / pageViews`
AY Ads Per Session	Ads per Session	`impressions / sessions`

For the full official Assertive Yield metric definitions, refer to the Assertive Yield API documentation.

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Assertive Yield Metrics Reference

Clicks & Sessions

Impressions

Revenue

RPM (Revenue Per Mille)

Session RPM

PageView RPM

Value-RPM (Viewability-Adjusted)

Win Rates & Ratios

​Clicks & Sessions

​Impressions

​Revenue

​RPM (Revenue Per Mille)

​Session RPM

​PageView RPM

​Value-RPM (Viewability-Adjusted)

​Win Rates & Ratios

Clicks & Sessions

Impressions

Revenue

RPM (Revenue Per Mille)

Session RPM

PageView RPM

Value-RPM (Viewability-Adjusted)

Win Rates & Ratios