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The Bulk Upload AI Skill is a ready-made AI skill we provide so you can generate a complete bulk-upload file from an existing campaign in seconds instead of filling the template by hand. You give the AI a campaign template, your images, and your headlines/descriptions; it produces a ready-to-upload Excel/CSV — correct column values, valid dropdowns, geo targeting by Location ID, naming conventions carried forward, and copy checked against NewsBreak’s limits. It works best in Claude (where it installs as a proper Skill), and we also provide a portable version for ChatGPT and Gemini.
This skill only builds the file. You still upload it through TheOptimizer’s NewsBreak Excel uploader to create the campaigns.

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What you’ll need

  • A NewsBreak campaign template — export one from an existing campaign in Campaign Creator → NewsBreak → Reference campaign → download, or start from the blank template.
  • Your images — as public URLs (recommended). If you only have image files, host them somewhere public first (e.g. Google Drive) and use the links.
  • Your headlines and descriptions (Title ≤ 90 chars, Description ≤ 90 chars, Brand Name ≤ 25 chars, media ≤ 5 MB).
1

Download the skill

Download the skill file for your Claude platform:
2

Install it

  • Claude desktop app (Cowork): open the .skill file you downloaded and click Save skill.
  • claude.ai (Pro, Max, Team, or Enterprise): go to Settings → Capabilities and upload the .zip. The skill is added to your account.
  • Claude Code: unzip into ~/.claude/skills/.
Custom skills are per user — each team member installs it on their own account. There is currently no org-wide push.
3

Use it

Start a chat, attach your template, and describe what you want. Claude detects the skill automatically. Example prompt:
Claude will confirm the math, ask about anything missing, generate the file, and validate it before handing it back.
4

Upload to TheOptimizer

Take the generated .xlsx and upload it through the NewsBreak Excel uploader.

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Option B — ChatGPT or Gemini

ChatGPT and Gemini can’t install the skill file, but the same logic works as a custom assistant.
1

Create a custom assistant

  • ChatGPT: create a Custom GPT (or a Project).
  • Gemini: create a Gem.
2

Add the instructions

Download newsbreak-campaign-builder-PORTABLE-chatgpt-gemini.md and paste its contents into the assistant’s Instructions field.
3

Add the reference files as knowledge

Upload the NewsBreak template and the column reference as knowledge/reference files so the assistant always uses valid column values.
4

Use it

Attach your template and use the same kind of prompt shown in Option A.
On ChatGPT/Gemini the assistant can’t upload your image files or automatically check that links are live — provide public image URLs and double-check the generated file before uploading.

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What the AI checks for you

  • Required columns are filled on every row.
  • Dropdown columns use valid values (Objective, Platform, Bid Type, etc.).
  • Geo targeting uses numeric Location IDs, not place names.
  • URLs are well-formed.
  • Copy is within limits: Title ≤ 90, Description ≤ 90, Brand Name ≤ 25.
  • Dates use the YYYY-MM-DD HH:MM format.
  • Your existing naming convention is detected and carried into the new campaigns.
Start from an existing campaign export rather than the blank template — the AI inherits all your real settings (account, budget, bid, targeting, tracking) and you only change what’s different (geo, creatives, copy).