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Outbrain is a leading native advertising platform that places sponsored content across a network of premium publishers worldwide. It is popular with performance marketers running native campaigns focused on content discovery, lead generation, and e-commerce. Outbrain connects via API credentials — you generate an API key from the Outbrain Amplify settings and paste it into TheOptimizer.

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Where to Find Your API Credentials

Log in to Outbrain Amplify → go to Account settings → API Settings → generate your API credentials. Copy the API key provided.

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Connecting to TheOptimizer

1

Open the Integrations page

From the left-hand menu, go to Integrations. Find the Outbrain card and click Connect →.
2

Enter Your API Credentials

Enter the credentials requested:
  • Integration name — a descriptive label for this connection (e.g. “Outbrain – Main Account”).
  • API Key — paste the API key from Outbrain Amplify.
Give the integration a descriptive name so it’s easy to identify if you manage multiple accounts.
Outbrain connection form in TheOptimizer
3

Connection confirmed

Once credentials are accepted, TheOptimizer begins syncing your campaign data. Initial sync takes up to 20–30 minutes.
If you have multiple ad accounts under this network, they will all be pulled in and listed under this integration after the initial sync.

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Custom Events

TheOptimizer can now import any custom event — and its revenue — from Outbrain, not just the single main conversion event. Sync them from the Custom Events tab inside the integration, then use them in reporting, as conditions in rules, and in custom metrics. See Custom Events for the full setup.

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Next Steps

  • Custom Events — import any custom event and its revenue into reporting, rules, and custom metrics
  • Connect a tracking platform to bring conversion and revenue data into your campaign reports