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TheOptimizer connects to Outbrain so you can monitor performance, automate optimization, and launch campaigns in bulk from one dashboard. You connect it using API credentials generated from the network’s own settings.

Set up Outbrain

Connect Outbrain

You connect it using API credentials generated from the network’s own settings.

Manage ad accounts

Enable, disable, tag, and configure the Outbrain ad accounts you sync.

Automate & launch

Popular Outbrain rules

Ready-to-copy automation rules proven on real Outbrain campaigns.

Bulk campaign uploader (Excel)

Create and launch Outbrain campaigns in bulk from TheOptimizer.

Shared tools you’ll use

Once your data is flowing, everything below works the same across every network:

Campaign Manager

Monitor and act on all your campaigns, ad sets, and ads from one table.

Automation rules

Learn how the rules engine, rule chains, and templates work.

Creative Library

Track creative performance and reuse winning assets.

Logs

See every automated action and change TheOptimizer makes.