The Details View

The Details View is a side panel that slides in from the right when you click View Details on any campaign, ad set, or ad. It gives you a deep look at a single item without leaving the main table, and supports continuous navigation between items so you can review multiple campaigns without repeatedly opening and closing the panel. At the top of the panel:

• Item name — the name of the campaign, ad set, or ad you are viewing
• ← Prev / Next → — move to the previous or next item in the table without closing the panel
• Totals — a summary bar showing Cost, Revenue, NET, and ROI for this specific item
• Date picker — adjusts the data shown in the Details View independently from the main table date picker

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Overview Tab

The Overview tab provides a snapshot of the item’s status, configuration, and recent activity. It contains four widgets.

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Campaign Details

A card showing the item’s key configuration data: You can turn the item on or off directly from this card without returning to the main table — making it practical to use the Details View as a decision-making panel: check the details, decide, act, then navigate to the next item.

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Automation Rules

A list of all automation rules currently attached to this campaign. From here you can click Add Existing Rule to link a rule you have already created, or Create Rule to build a new rule and attach it in one step.

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Performance Chart

A line chart showing the trend of Amount Spent, Revenue, Conversions, and Clicks over the selected date range. Use this to get an at-a-glance sense of whether the campaign is trending up, down, or flat.

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Events Timeline

A timeline of all significant changes the campaign has undergone during the selected period — budget changes, bid changes, status changes, and similar events. This is your audit trail for understanding when something changed and correlating it with performance shifts visible in the Performance chart.

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Performance Tab

The Performance tab lets you break a single campaign’s data down by time dimension. The available breakdowns are By Hour, By Hour of Day, and By Day. When you use By Hour of Day with a multi-day date range (e.g., Last 7 Days), it aggregates traffic from all days at each hour — so “10 AM” shows the combined performance of every 10 AM–11 AM slot across the entire selected period. You can expand each column to show change treds (hour by hour, or day by day depending on the selected grouping option). Each column is going to show 3 values: Final - Is the final accumulative value recorded up to that moment (day or hour). For example if you are looking at amount spend at 11:00 AM, the Final value is the amount spent up until that hour. Change - Is the value of each single hour considered separately (difference between h and h-1). In case of the spending for example it gives you an understanding of how much you are spending on each single hour separately. Growth - It shows the trend between to consecutive hours or days (depending on which intervals you are looking at). It shows you if from one hour to another the spending has been decreasing or increasing.

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Practical Use Case: Finding Your Best Hours for Dayparting

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Logs Tab

The Logs tab shows a complete history of all actions that have affected the item — whether triggered by automation rules or made manually by a team member. Each log entry shows: You can filter log entries by Rule (show only actions triggered by a specific rule) or by Type (show only manual actions, or only rule-triggered actions). To roll back changes, select the entries you want to undo and click Rollback Activities.

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Manage Tab

Beyond the three universal tabs, some ad networks add an extra tab to the Details View that exposes platform-specific optimization data.

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Native Ad Networks — Publisher & Site Breakdown

For Taboola and Outbrain, a Manage tab appears at the campaign level with a placement-level performance breakdown — the equivalent of the “Sites” or “Publisher” reporting in the native dashboards.

• Taboola — the Manage tab shows performance broken down by individual publisher site. You can identify which sites are driving results and pause underperforming sites directly from this view without navigating away.
• Outbrain — the Manage tab shows performance broken down by publisher and by section within each publisher. You can pause underperforming publishers or sections directly from this view.

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Facebook — Ad Set Level: Manage Targeting Tab

When you open the Details View for a Facebook ad set (not a campaign), a Manage Targeting tab appears. It contains three sub-breakdowns: For each dimension you can review performance data and then exclude specific placements, devices, or geos from the ad set’s targeting — directly from within TheOptimizer, without going into Facebook Ads Manager.