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TheOptimizer can pull revenue data from two different sources: the ad network itself, or your connected tracking platform. The source you choose affects the Revenue column throughout the Campaign Manager and the Totals Bar.

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The Two Sources

Ad Network Revenue — revenue data passed directly by the ad network (e.g., Facebook, Taboola). This only works if you are actively sending revenue events back to the traffic source. If you do not, this figure will show $0.00. Tracker Revenue — revenue attributed by your connected tracking platform (ClickFlare, Voluum, RedTrack, etc.). This is generally the more reliable source for performance marketers, as trackers receive click-level postbacks from your offer or landing page regardless of what the ad network tracks.

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How to Switch Sources

This setting is controlled from the Dashboard view — there is a toggle that switches between Ad Network Revenue and Tracker Revenue. Whichever option is active on the Dashboard also determines what the Campaign Manager shows.
If you see $0.00 in the Revenue column despite having active campaigns, the most likely cause is that Ad Network Revenue is selected but you are not pushing revenue data to the traffic source. Switch to Tracker Revenue on the Dashboard and the correct figures will appear.

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Which Source Should You Use?