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You can use the Facebook Campaign Launcher to bulk upload new ad sets or ads to an existing campaign — without touching anything that is already live. Use this when you want to expand an active or paused campaign — add fresh creatives to an existing ad set, or launch a new ad set into a campaign that is already running — without rebuilding from scratch or going through Facebook Ads Manager.

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Loading an Existing Campaign

1

Open the launcher and select your Ad Account

Open the Facebook Campaign Launcher and select your Ad Account.
2

Switch to Use existing campaign

Below the ad account selector, two options appear: + Create new campaign (default) and Use existing campaign. Click Use existing campaign.
3

Search for the campaign

A search box appears. Search for the campaign by name or ID, then click on it from the list.
4

Wait for the editor to load

Once loaded, the campaign and all its existing ad sets and ads are visible in the left panel tree.
Select Ad Account — Use existing campaign tab showing searchable campaign list
Everything that already exists in the campaign is read-only — you cannot edit existing ad sets or ads. The lock icon on existing items in the tree makes this clear. You can only add new items.

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Working with Existing Ad Sets

Once an existing campaign is loaded, clicking the three-dot menu (⋯) on any existing ad set in the left panel tree reveals several actions:
Ad set context menu — Create Ad, Clone Ad Set, Copy Ad Set, Copy All Ads, and FB ID options

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Adding a New Ad Set

In the left panel, click the three-dot menu (⋯) on the campaign and select Create Ad Set. A new ad set is added to the tree. Configure it as you would when creating a fresh campaign — targeting, budget, placements — then go to the ad level to upload creatives and generate variations.

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Adding New Ads to an Existing Ad Set

Click on the existing ad set in the left panel, open its three-dot menu (⋯), and select Create Ad. From this single ad entity, you can upload multiple creatives and generate variations exactly as you would when creating a new campaign.

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Cloning Instead of Creating from Scratch

If the new ad set or ad you want to add is similar to an existing one, use Clone Ad Set instead of Create Ad Set. Cloning copies all the settings — targeting, placements, ad copy, creatives — which you can then adjust as needed. This is faster than configuring everything from scratch when only a few things are changing.